Niche Product Vendors
(Jena from Hawaii asks...)
Our company is exploring the possibility of being a vendor at some county fairs across the US. I'm exploring how to staff the booths. This is not MLM - we're a small business with a niche product line that needs demonstrations.
Would a national temp agency be the way to go? What about independent sales reps paid via sales commission?
What are the bigger, popular county fairs? We're thinking the LA County Fair in Pomona, CA and Texas State Fair.
Is there a business or exhibitor company that would take care of everything i.e., applying for the exhibitor space, staffing, and sales? Would appreciate your comments about being a vendor at county fairs (NOT craft fairs).
Coleen, the working RV editor replies:
My first thought is that it is too bad that you are not MLM as they do very well at county fairs, state fairs, and craft fairs. The independent associates are each responsible for making their own arrangements and staffing their own booths.
You may be able to find assistants through a temp agency. These day workers could help with hauling in product, setting up displays, manning the booth, and helping to tear down and pack things up after the show. I do not think a temp agency would be the place to turn to find people to make arrangements and manage a county fair booth.
Independent sales reps might work as your niche product vendors. Though, I think it would be best for a company employee to do some fairs first, to learn how to train the reps.
Yes, there are exhibits and events agencies.
I don't mean to split hairs here, but the Texas State Fair is a state fair, not a county fair. Bigger fairs are not necessarily the most profitable fairs. You can find vendor information, including booth rates and applications online.
Many RVers do work county fairs. You may indeed find some to be niche product vendors for you. RVers are flexible and once you figure out what it is you need them to do, advertise for workers, and you will likely get responses.